Three Lines – A Pitch Contribution for the Soft Redesign of Kunsthaus Zürich

Invited by Kunsthaus Zürich, we presented three design approaches for its soft redesign, aimed in creating a cohesive visual identity, enhancing recognition, and reflecting the institution’s self-image. Each approach adhered to key principles: generous representation of artwork, contemporary typography, instant recognisability, a clear yet flexible layout, and a vibrant impression.

The three lines were:

ARCHITECTURE AS KEY – Celebrating the New Building
Kunsthaus Zürich’s three buildings share a monumental presence. The Chipperfield extension and the historic Pfister building are visually connected through their vertical façade elements. This inspired a line-based design that structures content and creates playful typographic spaces.

TRANSITION AS KEY – Embracing the Interim Phase
A restrained, neutral design ensured a seamless transition toward the planned 2027/28 redesign. Understated typography reflected the museum’s evolving identity while maintaining clarity and continuity.

LOGO AS KEY – Strengthening Visual Heritage
The Kunsthaus Zürich logo is its most recognisable element of its identity. By researching and reintegrating its typeface, we strengthened its heritage. Building on this, we proposed simplifying the identity to ‘Kunsthaus,’ highlighting its status as Switzerland’s most comprehensive museum.

While the pitch remained a contribution, the proposals were not implemented.

• Propositions
• Visual Identity
• Posterdesign
• Motion Design
• Flyer Design

• Jury
• Priska Amstutz Kunsthaus Zürich
• Marie-Hélène Thornton Kunsthaus Zürich
• Sara Carla Nenzi Kunsthaus Zürich
• Alex Hefter Kunsthaus Zürich

• Team
• Lea Fischlin Project Management, Concept and Design
• Silvan Possa Concept and Design
• Sylvan Lanz Brand Typeface